Netflix is a really great service and has really revolutionized renting movies, but now they are embarking on one of the stupidest moves imaginable. One of the coolest features of Netflix is the ability for multiple people in a household to each have their own queue and getting rid of that will really devalue their service. And the best quote in the email they sent out is "While it may be disappointing to see Profiles go away, this change will help us continue to improve the Netflix website for all our customers." So they improve their service by taking one of the coolest features on the site away. So since they can't fix whatever issues they have with profiles, they are just going to take them away??
So for people using Netflix after September 1st, they are going to have to spend a lot more time managing their queues. Then each person will have to share the rating system or only one person will get to use it, really making their recomendation system worthless.
Well, this could be a big opportunity for Blockbuster, if they can get profiles in their system in the next two months to really pull away customers from Netflix. Instead of giving away a million dollars to improve their recommendation system, maybe they should have spent it on trying to keep profiles around. Judging by the comments on Digg, hopefully the huge backlash will get them to change their mind quickly or then the question is on September 1st do I cancel or just cut back from 4 to 2 a month??